Aston Martin aims to more than double production by 2025

November 27, 2018 12:53 CET

ABU DHABI — Aston Martin aims to more than double the number of cars it makes by 2025, CEO Andy Palmer said.

The automaker, which conducted an initial public offering in October, is on target to produce 6,400 vehicles this year despite the pressures of slowing Chinese demand and worries over the impact of Brexit. By 2025, the company aims to build 14,000 cars, with the size of the company growing four-fold from what it was in 2014, Palmer said.

It will also become a very profitable company, he forecast.

“The rich are getting richer, they want more personalization,” Palmer told Reuters in Abu Dhabi on the sidelines of the Abu Dhabi Grand Prix where Aston Martin is the title sponsor of the Red Bull Formula One team.

“On the other hand, the car industry is getting more and more commoditized because of technology,” he said.

In 2017, Aston Martin made a pre-tax profit of 87 million pounds ($111 million), its first annual pre-tax profit since 2010.

The CEO dismissed the notion that there was a slowdown in key markets. In the year-to-date the company saw turnover grow 185 percent in the U.S; 133 percent growth in Asia-Pacific and 118 percent growth in China, he said.

“The retail part is not in dispute. China was slow, but not for us,” he said.

The company is confident it will achieve higher profits in 2018 over last year minus the one-off costs such as those related to its IPO.

“If you focus on EBITDA, then yes we obviously will see growth. Excluding one-off costs, last 12 months, it all looks very healthy,” Palmer said, without citing figures.

Adjusted EBITDA more than doubled to 207 million pounds in 2017.

The company is on track to launch its SUV next year and is hoping that the model will appeal to existing Aston Martin customers who also currently have an SUV in their garage, Palmer said, adding that demand for SUV’s in the Middle East North Africa (MENA) region was similar in size to China.

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