Jaguar looks to crossovers for volume, profit

August 16, 2018 06:01 CET

A strong market for luxury vehicles and Jaguar’s freshened lineup haven’t boosted sales yet. The British luxury brand is struggling in the U.S. market in 2018, with sales down by 30 percent through July. Hurt by falling sales of sedans — as virtually all other automakers have been — Jaguar also has been stung by the unexpectedly slow start of the E-Pace compact crossover. But parent company Jaguar Land Rover continues to invest in the brand and is preparing the next generation of Jaguars.

Future Jaguar models will have a variety of electrified powertrains. Jaguar is also likely to return to its roots with a new engine — a 3.0-liter inline six-cylinder. Starting in 2020, all Jaguar models will be available with electrified powertrains. Here’s a look at what could be in Jaguar showrooms by 2022:

F-Type: Despite low volume — 1,348 sales through the first half of 2018 — there are no plans to drop the sleek two-seat sports car in the U.S. Jaguar design chief Ian Callum said last year that the F-Type would be replaced and become available with an electrified powertrain. The next-gen F-type could be launched in 2020. A gasoline-electric version, rather than full battery electric, is likely. With JLR ending its purchasing agreement for gasoline V-6 and V-8 engines with Ford, the most powerful engine in the next F-Type is likely to be a 3.0-liter inline six-cylinder Ingenium engine — possibly with twin turbochargers. To save cost and development time, the next F-Type is likely to ride on a modified version of the XE sedan’s D7A underpinnings.

XE: The entry-level sedan has been a sales disappointment for Jaguar. Aimed squarely at the BMW 3 series and equipped with all the necessary hardware to compete with it, the XE has not caught on since it debuted in 2016. Jaguar officials believe most of the car’s woes come down to two major issues: a lack of rear seat room and inferior interior materials. Look for both to be addressed when the XE gets an extensive refresh late next year.

XF: Jaguar added a wagon version this year, the Sportbrake. Expect a minor refresh next year before the redesigned version arrives in late 2020.

XJ: A redesigned version of Jaguar’s long-running sedan is expected in 2019, and if reports out of England are accurate, the new XJ will morph from a four-door sedan into a Rover SD1-style five-door — a first for the Jaguar brand.


Future Product: Jaguar and Land Rover timeline Future Product: Volvo and Polestar timeline Future Product Pipeline

E-Pace: Early critical feedback from dealers and potential customers could bring about a quick update that focuses on upgraded interior materials. If not, expect a refresh for the 2020 model year.

I-Pace: A landmark vehicle for Jaguar, the battery powered electric luxury crossover — which has had praise heaped upon it by the automotive press and analysts — and lands in U.S. showrooms in November. It already has won one major Car of The Year award, from Auto Express magazine, has a 20,000-unit order from Waymo for its self-driving fleet, and looks poised to become a milestone vehicle for Jaguar Land Rover. With a 0-96 kph (60 mph) time of less than 5 seconds, the ability to drive off-road and a range of nearly 240 miles on a charge, the I-Pace gives the Tesla Model X its first challenge. A higher-performance version is rumored for around 2021.

F-Pace: The midsize crossover has carried the Jaguar brand since its launch in 2016. It is due for a freshening next year that is likely to include a plug-in version and minor tweaks in cosmetics and equipment. Look for a high-performance SV version to debut late next year.

J-Pace: Numerous English automotive publications reported in June that JLR has trademarked the J-Pace nameplate and that it will be used on a Range Rover-based luxury crossover destined for showrooms by 2022 at the latest. The reports are plausible because JLR wants bigger volumes out of its platforms. Reports say the seven-seat J-Pace will share Range Rover powertrains and feature aluminum body panels to save weight. Hybrid versions are likely.

You can reach Richard Truett at

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