The American EV manufacturer has shuffled the Model 3 range again, lowering prices and reintroducing the Long Range variant
Prices for the Tesla Model 3 have been lowered across its range. The entry-level Standard Range Plus variant now starts from £37,340, while the range-topping Performance model costs £49,990. The middling Long Range variant has also returned after a brief period off sale, priced from £46,240.
This is the second time Tesla has shuffled the pricing structure for the Model 3, despite the model only being on sale in the UK for three months. While new customers will no doubt welcome the price change, existing Model 3 buyers are once again being left out of pocket. Whether or not Tesla will reimburse recent customers the difference is yet to be confirmed.
The rear-wheel-drive Standard Range Plus model offers a range of 240 miles, a top speed of 140mph and a 0–60mph time of 5.3 seconds. Standard equipment includes 18-inch alloy wheels and Tesla’s ‘Partial Premium Interior,’ which adds 12-way power adjustment on the front seats, upgraded upholstery and LED front fog lights.
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The Model 3 Long Range features two electric motors and all-wheel drive. Range and top speed increases to 348 miles and 145mph respectively, while its 0–60mph time falls to 4.4 seconds. The Performance variant offers a 0–60mph sprint of 3.2 seconds and a top speed of 163mph, although its range is reduced to 329 miles.
Long Range variants come with heated front and rear seats, a premium 14-speaker sound system and Tesla’s premium connectivity update, adding an internet browser, satellite maps and live traffic visualisation. Performance-spec cars come with unique 20-inch alloy wheels, lowered suspension, better brakes and a carbon fibre lip spoiler for the boot.
All versions come with Tesla’s Autopilot system as standard, allowing the Model 3 to steer, accelerate and brake automatically within its lane on motorways and dual carriageways. Tesla’s Full Self-Driving Capability is available for £5,800 and adds automatic parking, lane changing and motorway driving, as well as a summon function which allows parked Model 3s to automatically find their owners in car parks.
Elon Musk, the firm’s CEO, stresses that even full self-driving mode requires driver supervision, and that Tesla needs development work running to “billions of miles if not 10s of billions before supervision is not required.” Even then, legislation would need to change to allow full autonomy on public roads.
As well as the existing Summon and Autopark features (which allow the car drive itself to find its owner and park itself respectively), the Model 3 will have traffic light recognition and auto driving on city streets by the end of 2019.
All future Tesla sales to be online
This latest pricing announcement follows Tesla’s recent confirmation that all its future car sales will be online only. The firm’s CEO, Elon Musk, outlined his plans to convert his company’s dealerships into information and advice centres, while claiming that customers should be able to spec and order a car from their smartphone in “around a minute.”
Musk conceded that this decision would result in the closure of some dealerships. “Some stores will close and there will be a reduction in headcount – there’s no question about that,” he said.
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