Almost one in four new cars sold in 2019 was grey, with the colour topping the sales charts for the second year in a row
Grey was the UK’s favourite new car colour for the second year running in 2019, having taken the top spot for the first time in 2018.
The number of grey cars registered in the UK grew 5.3 per cent year-on-year in 2019 to 521,273 – meaning 22.6 per cent of all new cars registered last year were finished in the colour.
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Black, which held the title in 2017 before losing out to grey, came second last year, with 466,756 registrations, according to figures from the Society of Motor Manufacturers and Traders (SMMT). White came third with 414,403. Registrations of cars in these two colours decreased 2.4 per cent and 4.1 per cent year-on-year respectively.
These top three results mean 60.7 per cent of all new cars sold in the UK last year were in monochrome colours. The rest of the top 10 table didn’t change much from 2018 – the only exception being yellow managing to reclaim its 10th-place spot from beige, after the latter stole it away in 2018.
The UK new car market was down 2.4 per cent to 2.3 million units in 2019. Only one colour other than grey managed to buck the trend – turquoise managed to achieve a 29.3 per cent increase year-on-year, albeit to a meagre to 2,358 registrations.
Things didn’t go so well for silver – the colour has been in the top three colours 16 times in the last 20 years, but it posted its lowest result in that time, with 201,008 registrations.
Grey was the UK’s favourite colour across every region except Scotland and the Channel Islands, where white was the top pick. Meanwhile, the least popular colours across the whole of the UK were maroon, cream and pink – these hues took a combined market share of less than one per cent.
In terms of class, small cars were the most likely to be white, while executive saloons were most commonly bought in black. The most popular colour for electric cars was white.
Mike Hawes, chief executive of the SMMT, said: “For most buyers, the colour is the first of many options they’ll select on their new car, and today there are more possibilities to personalise your car than ever before.
“Drivers can choose from many hundreds of models equipped with the latest low and zero emission powertrains, advanced safety and connected tech, and exciting comfort and convenience features. There really is something to suit every driving need – and colour taste – on the market in 2020.”
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