August 22, 2018 11:28 CET
FRANKFURT — Volkswagen Group CEO Herbert Diess says motorbike brand Ducati could be merged with a rival or enter an alliance, given a lack of synergy potential with the group’s other businesses, German daily Handelsblatt reported.
“I can imagine a combination or a partnership with other brands. Ducati as a motorbike icon business within the Volkswagen Group is not sufficient,” Diess, who took the helm at the group in April, told the paper.
VW has struggled to find a long-term solution for the brand amid internal power struggles, with a 1.5 billion-euro ($1.8 billion) auction stalled last year amid resistance from German trade unions.
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